What drives a Founder to launch?

Well… a lot. After years of coaching and facilitating founders to grow themselves and their ventures, a few core themes show up time and time again:

1. LIVED EXPERIENCE - They’ve lived the problem. It’s personal—either something they’ve struggled with directly, or seen someone close to them wrestle with. It bugs them so much, they have to do something about it.

2. PASSION DRIVEN - It’s a natural evolution of a passion project, side hustle or deep-dive research area. The kind of thing they could talk about for hours.

3. KNOWLEDGE/KNOWING DRIVEN - They’ve worked for someone else’s dream long enough to know they could do it differently—better, more ethically, more creatively, or just more them.

4. OFF THE SHELF - They’ve invested in a business-in-a-box or franchise—wanting the freedom to be their own boss, with a blueprint to follow.

Sound familiar? Or is your Founder story different again?

💬 I’d love to hear what really drove you to start your business.

TAKE PART IN the current Founder's survey - https://bit.ly/FoundersInFocusSurvey

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